If nothing changes, nothing changes."

—Rich Galgano

"It's not what you say, it's how you say it."

—Rich Galgano

"If my primary value is price, then I have no value.”

—Rich Galgano

"Without a value proposition, there is nothing to sell but the illusion of worth."

—Rich Galgano

"To read the room you MUST be in the room."

 —Rich Galgano

“People are not mind readers.”

—Rich Galgano

“People don’t know what they don’t know.”

—Rich Galgano

“You don't know what you don't know.”

—Rich Galgano

“Details left unsaid, are details unknown.”

—Rich Galgano

“People don’t change.”

—Rich Galgano

"Defining who you are starts with knowing who you’re not.”

—Rich Galgano

"In no world can you attain new customers unless you retain your current ones."

—Rich Galgano

"Are you chasing a transaction or customer?"

—Rich Galgano

“Know your competition better than they know themselves.”

—Rich Galgano

"Predictability breeds profitability."

—Rich Galgano

"System don’t fail, people fail the system."

—Rich Galgano

If nothing changes, nothing changes."

—Rich Galgano

"It's not what you say, it's how you say it."

—Rich Galgano

"Show me a feat that required massive sacrifice that has been repeatable."

—Rich Galgano

"It's not what you say, it's how you say it."

—Rich Galgano

"You cannot sell a value proposition unless you actually have a value proposition.”

—Rich Galgano

"Without a value proposition, there is nothing to sell but the illusion of worth."

 —Rich Galgano

"If my only value is price, then I have no value.”

—Rich Galgano

"Are you simply closing a single transaction, or are you offering a product destined to be chosen again and again?"

—Rich Galgano

"Show me a feat that required massive sacrifice that has been repeatable."

—Rich Galgano

"It's not what you say, it's how you say it."

—Rich Galgano

About Rich Galgano

Rich Galgano is an inventive entrepreneur, former compulsive gambler, and the founder/CEO of “Windy City Wire” a company he built from the ground up and later sold for nearly half a billion dollars. Rich's journey to becoming the accomplished businessman and leader he is today was far from conventional. From battling the challenges of a gambling addiction to rising as a leader in the low-voltage wire and cable industry, his path is as unconventional as it is inspiring.

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Down to the Wire is a raw, captivating memoir that chronicles Rich Galgano’s unlikely journey from rock bottom to building a thriving business empire. In this story of grit and transformation, Rich reveals the struggles and triumphs that shaped his path to success, from breaking free of a gambling addiction to founding Windy City Wire—a company that would redefine his life and the low-voltage industry.

With humor, honesty, and hard-won insights, Down to the Wire offers readers a behind-the-scenes look at what it really takes to become an entrepreneur. It’s a story for anyone who has faced the impossible and dared to keep going. For college students, professionals, and dreamers alike, Rich’s story serves as both a playbook and a powerful reminder: success is built on resilience, vision, and the courage to take the unexpected path.

“A testament to the power of daring to take on life’s toughest moments and challenges with determination, heart and compassion.”

–Paul Stanley,  KISS, Lead Singer and Rock and Roll Hall Of Fame inductee

“A playbook for anyone ready to face life head-on and emerge victorious."

–Dan Hampton,  Chicago Bears Super Bowl Champion and NFL Hall of Famer

"Rich’s journey is a thrill ride of laugh-out-loud moments, unexpected twists, and the relentless pursuit of something bigger. It’s as inspiring as it is entertaining."

–Doc McGhee,  Legendary Rock and Roll Manager of Bon Jovi, Mötley Crüe, and KISS

"A must-read for the next generation of entrepreneurs. Down to the Wire is intriguing and inspirational… and a roadmap for turning your vision into reality."

–Robert “Bob” Seidler, co-founder of Seidler Equity Partners and Principal at Seidler & Associates

April 23, 2025
Code Yellow is a critical thinking system built for high-stakes communication and decision-making. It lives in sales, but it applies anywhere clear thinking matters. It starts with situational awareness —being fully locked in to what’s happening around you and what needs to happen next. No guessing. No assumptions. Just clarity, earned through preparation.
April 16, 2025
In business, just like in life, every conversation we have, every question we ask, every statement we make, is a move—a play. Each of these plays serves as an IQ test. I'm not talking about your standard intelligence quotient here; I'm referring to something broader and more practical—Intelligence, Intuition, Quotation. It's a simple concept but packs a lot of punch. Let's break it down.
April 9, 2025
I didn’t get into sales because I read a book or watched a YouTube guru. I got into sales because on day one, at my first job, I paid attention to what mattered. That job? Foot Locker. I’m a teenager. Just a kid sent to work in the back, stocking shoes. It’s Saturday morning, store’s packed, and I’m in the back doing what I was told—stacking boxes, putting away sizes nobody asked for. All of a sudden, the manager, Steve, walks in, he looks at me and says, “Can you sell shoes?” Now, what kind of question is that? I don’t know if I can sell shoes—I’ve never done it. But I sure as hell know I can figure things out. So I step out onto the floor. I look around. Chaos. Parents, kids, teenagers—everyone grabbing shoes off the walls like it's Black Friday. Then I see it. A woman. Standing there with a shoe in her hand. She’s holding it up in the air like she’s raising a flag. What the fuck do you think that means? She needs help. Nobody had to explain that to me. Nobody handed me a training manual. I didn’t have a playbook or a headset whispering directions in my ear. I saw a customer. I saw a need. I went. That’s instinct.
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