USA Today Bestselling Author • Creator of Code Yellow
I teach people
how to think.
Founder of a half-billion-dollar company. Thirty-two consecutive years of growth. Selling the most undifferentiated product on earth. The difference was never the product. It was the thinking.
Where Code Yellow Applies
Code Yellow thinking works everywhere
decisions are made under pressure.
Ages 11–14
KIDS
Teaching awareness before the world demands it.
Code Yellow for Young Entrepreneurs
Ages 16–22
YOUNG ADULTS
How to think, decide, and build.
Code Yellow for Young Adults
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College
STUDENTS
Your signature is your life. Don't sign blind.
Should You Take This Loan?
EXPLORE →
Professionals
SALES & BUSINESS
The complete operating system for elite sellers.
Code Yellow: A Sales Doctrine
EXPLORE →
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The Doctrine
Code Yellow is not a technique.
It is an operating system.
I spent thirty-five years selling plastic insulated copper wire. Same wire everyone else sold. Same manufacturers. Same price. Yet our company grew every year for thirty-two consecutive years, won fifteen thousand accounts, and generated half a billion dollars per year in revenue. The difference was never the product. The difference was the thinking. That thinking became Code Yellow.
"Selling is not persuasion. It is reassurance."
"Competitors copy products. They cannot copy systems."
"The thinking is the work."
KEYNOTE SPEAKING
"How Do You Sell Something
That Everybody Sells?"
Rich Galgano delivers the system behind thirty-two consecutive years of growth selling a commodity product. In sixty minutes, your team learns how to think differently about every deal, every conversation, and every customer. This is not motivation. This is doctrine.
32
years of growth
15K
Accounts Won
$500M
Per Year Revenue
The Library
Six books. One system. Every stage of life.
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